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Is Sol de Janeiro Cruelty-Free in 2023? All Questions Answered

Sol de Janeiro is a popular brand celebrated for its vibrant and exotic skin and body care. With its Brazilian-inspired formulations and colorful branding, it has gathered a dedicated following. But is Sol de Janeiro cruelty-free? 

Let’s find out the whole truth. 

Sol de Janeiro: Background & Company Overview

Sol de Janeiro is a skincare and beauty brand that has made waves in the industry for its unique blend of Brazilian-inspired skin and body care products. Founded in 2015, the company takes its name from the Portuguese words for “Sun of January,” capturing the essence of Brazil’s vibrant and sun-soaked culture.

Sol de Janeiro was born out of a passion for celebrating the beauty, sensuality, and vitality of Brazilian life. Co-founders Camila Pierotti and Heela Yang drew inspiration from the country’s natural ingredients, traditions, and joyful spirit. 

The brand quickly gained recognition for its first product, the Brazilian Bum Bum Cream, which became a cult favorite and introduced Sol de Janeiro to a global audience. Over the years, the company has expanded its product line to include a range of skin and body care items, each designed to bring the Brazilian glow to customers worldwide.

On November 15th, 2021, the L’Occitane Group became Sol de Janeiro’s parent company, with a share of 83%. Back then, L’Occitane promised they’d preserve the brand’s vision and team, simultaneously leveraging their resources to support Sol de Janeiro’s growth on the market.

Where Is Sol de Janeiro Made?

While Sol de Janeiro draws inspiration from Brazil, the manufacturing and production of its products is in the US. The brand uses “global, responsibly sourced ingredients.”

Where Is Sol de Janeiro Sold?

You can purchase Sol de Janeiro’s products via the official website (no affiliate link). You can also find them in major retailers (offline and online) like Sephora, Amazon, Cult Beauty, Douglas, LookFantastic, Notino, and more. 

Does Sol de Janeiro Test on Animals?

Sol de Janireo is entirely cruelty-free. They do not test on animals, and their products do not contain ingredients tested on animals. Also, they’re certified by PETA

What’s more, Sol de Janeiro products are not available in retail stores across mainland China, meaning they don’t undergo mandatory animal testing.

Is Bum Bum Cream Cruelty-Free?

Yes, the famous Bum Bum Cream is cruelty-free and vegan-friendly. It’s also paraben and gluten-free and made with sustainably sourced ingredients. You can fully enjoy it, knowing you’re supporting a brand that truly cares about its products and clients. 

Is Brazilian Crush Cruelty-Free?

Yes, the Brazilian Crush is cruelty-free and vegan-friendly. Also, it’s sustainably sourced, paraben and gluten-free. You can fully enjoy its wonderful notes of pistachio, vanilla, and caramel. 

Sol de Janeiro's Vegan Status

Is Sol de Janeiro Vegan?

As of 2023, Sol de Janeiro is not 100% vegan. Still, almost all of its products are certified vegan by PETA, with the exception of Brazilian Kiss Cupuaçu Lip Butters, as they contain beeswax. The brand is working towards achieving 100% vegan status by spring 2025. We’ll keep you posted.

Is Sol de Janeiro Sustainable?

We’re seriously impressed by Sol de Janeiro’s commitment to sustainability. While the brand’s products may not be fully sustainable, Sol de Janeiro has taken many steps to prove its environmental responsibility:

  • Sustainably Sourced Ingredients: The brand emphasizes its use of sustainably sourced ingredients. This ensures that the ingredient extraction and cultivation do not harm ecosystems.
  • Ingredient Choices: The company chooses its ingredients based on product lifecycle and their impact on both communities and agriculture.
  • Packaging: Sol de Janeiro aims for sustainable packaging. The brand has refillable options, and develops its plastic packaging to be “reusable, recyclable, recoverable and/or made with renewable materials.”
  • Upcycling: The brand has upcycled over 12,000 unused plastic pieces into musical instruments for the Mangueira samba school in Brazil.
  • Discontinued Aerosol Products: Sol de Janeiro chose to eliminate these products to reduce its overall volatile organic compounds (VOCs). These compounds contribute to poor air quality, can lead to health issues, and have detrimental effects on the environment.

Sol de Janeiro’s approach to sustainability includes a range of initiatives, from evaluating the entire product lifecycle to incorporating reusable, recyclable, and renewable materials in their packaging. Also, they have maintained carbon neutrality in their manufacturing processes. These actions reflect their dedication to making more environmentally responsible choices and aligning with sustainability principles.

Is Sol de Janeiro Worth It?

Compared to many popular skin and body care brands, Sol de Janeiro is undoubtedly worth it. The company is cruelty-free, and its products are nearly 100% vegan. Sol de Janeiro has also impressed us with its sustainability efforts and constant desire for improvement. We love using its products and cannot wait to see its growth and progress in the years to come.


Why Is Sol de Janeiro So Popular?

Sol de Janeiro’s products are known for their quality and effectiveness. Their flagship product, the Brazilian Bum Bum Cream, is our favorite for its luxurious feel and the signature scent that lingers on your skin. Plus, their products live up to their claims. The brand is also cruelty-free and aims to reduce its environmental impact, which is a big plus in our book.

Is Sol de Janeiro an Ethical Brand?

From our standpoint, yes, Sol de Janeiro is an ethical brand. Still, that assessment can vary depending on your values and expectations. For instance, if a brand has to be 100% vegan for you to consider it ethical, then Sol de Janeiro isn’t an ethical brand. 

Is Sol de Janeiro Clean?

Overall, we consider Sol de Janeiro to be a clean brand. They have banned the use of more than 100 potentially harmful or irritating ingredients in their formulations, including parabens, sulfates, phthalates, mineral oil, and microplastics. Still, the term “clean beauty” does not have a universal definition, and its interpretation can vary between brands and consumers.

Why Is Sol de Janeiro So Expensive?

Sol de Janeiro is a bit on the expensive side as it uses carefully selected, high-quality ingredients. These premium ingredients, often sourced sustainably and ethically, can be more expensive than low-quality alternatives. The brand’s commitment to sustainable and ethical practices comes at a price for its customers. A price we’re more than willing to pay to support skincare that aims to improve itself and reduce its environmental footprint.

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