The demand for cruelty-free and vegan products continues to grow, challenging brands to prioritize animal welfare and environmental consciousness. And we’re here to oversee that those brands do not just make claims but actually stick to them.
Today, we examine Redken — a renowned name in the hair care industry. So, is Redken cruelty-free, sustainable, and vegan in 2024? Let’s uncover the truth behind the brand’s ethical practices.
Redken: Background & Company Overview
Redken is famous for its innovation and excellence when it comes to hair care. The actress Paula Kent established the brand in 1960 with her hairdresser Jheri Redding. The public quickly noticed their products which mixed scientific expertise with creativity. Soon after, Redken became a pioneer in introducing protein-based hair care products, a breakthrough that revolutionized the industry.
Redken offers products of professional quality and has collaborated with many popular stylists and industry professionals to develop its cutting-edge formulas. The brand has a rich heritage and has played a huge role in the beauty industry.
Who Owns Redken Hair Products?
Redken’s parent company is L’Oréal, one of the world’s largest cosmetics and beauty companies. It acquired Redken in 1993.
L’Oréal’s extensive acquisition history is a strategic business approach to reinforce its position as a global leader in the industry. This helps to diversify the brand’s products, while also gaining access to new markets and getting a boost to its image thanks to the loyal following of acquired companies.
Where Is Redken Sold?
Redken products are widely available and sold in various locations worldwide, including in controversial places like Mainland China. Check with local salons, beauty retailers, or the official website to find the most up-to-date information on availability in your specific area.
Is Redken Cruelty-Free?
No, Redken is not cruelty-free in 2024. The brand is also not certified by official cruelty-free organizations like Leaping Bunny.
Here’s the official statement from the Redken FAQ page:
“L’Oréal, the parent company of Redken, no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.”
The main problem with this rule remains in Mainland China where brands must still carry out animal testing to comply with regulations. Although there are ways brands can jump over this hurdle, large cosmetic companies like L’Oréal prefer to take the easy way out.
Like many large cosmetic companies, L’Oréal had faced criticism for its animal testing practices. We can only hope that will change in the years to come.
Is Redken Vegan?
Like most traditional haircare brands, Redken is not entirely vegan. Some Redken products might contain ingredients derived from animals or animal by-products. Vegan Redken products, like the Acidic Color Gloss Shampoo are clearly marked on the product page with this sign:
Many haircare formulations were developed in the past when the use of animal-derived ingredients was common and accepted in the beauty industry. This includes popular ingredients like keratin or certain proteins. Convincing brands to seek alternatives to these ingredients is a long way from happening.
Is Redken Sustainable?
No, Redken is not sustainable. Although the brand makes some efforts in that respect, there’s still much to be desired before calling Redken sustainable. Here are the sustainability claims on some of its products:
- Made with 100% recycled plastic — Except for the cap or pump. Unfortunately, the sustainability of a product or packaging goes beyond the use of recycled materials. If the brand cared about sustainability, it would address the entire product life cycle.
- Formula made in factory using renewable energy — While using renewable energy in the manufacturing process is a significant step towards sustainability, it’s essential to evaluate a product’s overall impact, considering factors like raw material sourcing, packaging, transportation, and social considerations.
- 97.96% Biodegradable formula — While most of the formula is biodegradable, the remaining 2.04% likely consist of non-biodegradable or less eco-friendly Redken ingredients. This impacts the sustainability of the entire formula.
Overall, Redken has taken some minor steps towards sustainability, but it sounds more like greenwashing than a serious commitment to eco-friendly products and packaging.
Redken Cruelty-Free Alternatives
If you’re looking for cruelty-free Redken alternatives, there are several brands that fit this description and offer various hair care options:
- Olaplex: This cruelty-free hair care brand is popular for its innovative formulations that focus on repairing and strengthening hair. It offers a range of products designed to revive and nourish hair without compromising on ethical values.
- Biosilk: The brand offers a luxurious line of hair care products infused with silk proteins. Committed to ethical practices, Biosilk ensures that its fans can indulge in high-quality hair care while staying true to their cruelty-free commitment.
- Devacurl: Ask any curly girl about this brand, and they’ll tell you plenty. The brand is a great cruelty-free alternative for curly hair, promoting both effective styling and compassionate beauty practices.
These are just my top 3 suggestions, but you can find many more certified hair care companies on Leaping Bunny’s website.
Is Redken a Good Brand?
Redken is not cruelty-free, not entirely vegan, and far from being sustainable. Based on these 3 factors, we cannot say that Redken is a good brand.
Still, Redken has a rich history dating back to 1960 and has consistently demonstrated expertise in hair care. It’s known for its commitment to innovation, science-based formulations, and collaboration with professional hairstylists. The brand was also a pioneer in introducing protein-based hair care products, contributing to hugde progress in the industry.
Based on our standards, Redken has a ong way to go before we can call it a “good” brand. But we cannot deny its contribution and dedication to hair care over the years.
Is Redken paraben-free?
No, Redken is not paraben-free. Some of its products are but not all. If you want a paraben-free Redken hair care, check out the brand’s Nature + Science line.
Is Redken gluten-free?
No, Redken is not gluten-free. Some of its products have wheat protein as an ingredient, which isn’t suitable for people with gluten-free allergies.
Is Redken owned by L’oreal?
Yes, L’oreal has owned Redken since 1993.
Is Redken actually good for your hair?
Whether Redken is good for our hair would depend on your specific hair type, concerns, and individual preferences. Reading reviews, consulting with hairstylists, and considering your unique hair needs will help you make informed decisions about whether Redken products are good for your hair.
Is Redken PETA-certified?
No, Redken is not PETA-certified. When it comes to Redken and animal testing, the brand still engages in such unethical practices where required by law.
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